Publishing Thoughtful Stories that
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Essays, interviews and field notes for curious readers. Search the archive or browse by topic and find your next favorite read.
Latest articles

Business
How small teams ship a magazine every month
A look inside the lightweight editorial workflow behind a monthly publication.

Technology
Designing for the reader, not the dashboard
Metrics can sharpen a publication or quietly hollow it out. Here is how to tell which.

Updates
Notes from a year of publishing weekly
What we changed, what we cut, and what readers told us along the way.

Technology
The case for a slower website
Fast is good. Calm is better. A short argument for restraint in publishing design.

Culture
What independent magazines can teach the web
Print has spent decades solving problems that digital publishers are only now noticing.

Business
Pricing a subscription people actually keep
Churn is a symptom. Start with the promise you make in the first thirty days.
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