Pricing a subscription people actually keep
Churn is a symptom. Start with the promise you make in the first thirty days.
Business
·
6 min read
New subscribers decide within a month whether a publication belongs in their routine. Everything after that is habit.
That means the onboarding emails, the first three issues and the archive matter more than the price itself.
Make the first month count
Send a short welcome that sets expectations, link to your five best pieces, and make cancelling easy. People stay when they feel free to leave.
Price at a level that signals value, and then spend your energy on being worth it.
Get the best sent to your inbox, every month.
Good stuff, no spam. Unsubscribe whenever you like.
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