Designing for the reader, not the dashboard
Metrics can sharpen a publication or quietly hollow it out. Here is how to tell which.
Technology
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8 min read
Page views are easy to count and easy to chase. The trouble is that they reward the loudest headline rather than the most useful story.
A healthier approach starts with a handful of signals that map to real reader value: return visits, completion rate and replies.
Measure what you can defend
If you would be embarrassed to explain a metric to a reader, it probably should not drive an editorial decision. Choose numbers that you would happily print on the masthead.
Review them monthly, not daily. The point is direction, not noise.
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